→ Thursday 03.15 PM at Munkholmen/Kristiansten/Sverresborg
Presented by Musikkontoret Tempo
Since its start in 2007, Way Out West has become one of Sweden’s and Scandinavia’s most distinctive festival brands. With initiatives like Greentopia, Way Out West Film, and its vegetarian-only food policy, it’s more than a music festival — it’s a cultural experience rooted in creativity and sustainability.
Filip Hiltmann, Head of Marketing at Way Out West, will dive into how the festival has developed a strong identity through strategic branding and creative campaigns. He’ll share how they work to build long-term relationships with their audience, the thinking behind partnerships, international positioning, and sustainability as part of the brand.
Participants
Speaker: FILIP HILTMANN
Filip began his career in music journalism and has since gone on to hold positions at Export Music Sweden and Sony Music Publishing. Today, he leads marketing and press for Sweden’s Way Out West, one of Europe’s most acclaimed festivals.
